Danny Sullivan was a journalist and analyst who covered the digital marketing space from 1996 to 2017. He was also a co-founder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces SMX: Search Marketing Expo and MarTech events. In June 2017, he retired from journalism and the Third Door Media.

In October 2017, Sullivan joined Google as an adviser at the search division of the company. Danny Google’s public Search Liaison: helping people to better understand search and Google better hear public feedback.

Here are some Quotes by Danny Sullivan, which will help you while making SEO strategy:-

“Heck, Google Talk doesn’t even feature a box to let you search for things, as rival products from AOL, MSN and Yahoo do.”

“While the search marketing space grows, it’s hard to get good people trained, If they’re good, others want to poach them.”

“SEO is only not seen as rocket science by those who already know it.”

“Search has his cousin called discovery… and social is very strong at providing that.”

“Search is doing fine. It depends on how you do it.”

“SEO is about “how do I get keywords into Google,” it’s about understanding how people search for information and finding a way to get in front of them.”

“Users will be the best judge of which search engine is the most appropriate.”