Branding is the soul of every business. It can be your company’s logo, symbol, or even slogan. But most importantly it is an identity and reputation which is tied with customer’s trust and experience. But how to build a worthy brand? Markets and entrepreneurs often get inspired by branding quotes spoken by the most successful entrepreneurs and branding experts.
That’s why we’ve collected 15 best branding quotes that can provide you with invaluable insights about branding, marketing, storytelling, innovation, creativity, and more.
1. Branding is the art of becoming knowable, likable, and trustable. – John Jantsch
Today, consumers have more option than ever but they always look for trusted brands which they never want to lose.
2. Design is the silent ambassador of your brand. – Paul Rand
Design and branding are inseparable. Both linked to the way in which society, culture, environment, and business interact.
3. Your brand is what other people say about you when you’re not in the room. – Jeff Bezos
You can’t control people what they say. All you can do is build your business into a brand that people will love to talk about.
4. When you look at a strong brand, you see a promise. – Jim Mullen
A brand promise is a value or experience customers expect to receive every single time they interact with a company.
5. A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is. – Scott Cook
In the end, consumers create a perception of quality, consistency, and trust, not the brand.
6. Products are made in the factory, but brands are created in the mind. – Walter Landor
A brand is a person’s gut feeling about a product, service, or company which is beyond buying products.
7. Your brand is the single most important investment you can make in your business. – Steve Forbes
A brand strategy allows you to keep your loyal customer base and to target and attract new customers.
8. The future of branding is marketing with people not at them. – John Morgan
Businesses are focusing on building a tribe more than customers with personalized interactions, based on their particular tastes and preferences.
9. The key is, no matter what story you tell, make your buyer the hero. – Chris Brogan
If you want customers to buy, you must tell a story where you, your company, and your product play a supporting role in making the customer into a hero.
10. Be so good they can’t ignore you. – Steve Martin
Memory works in snapshots, make an image of your company they want to capture.
11. Make every detail perfect, and limit the number of entails to perfect. – Jack Dorsey
A product with more features does not make it better. Instead, the perfection of limited features always wins the race.
12. A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company. – Amir Kassaei
A company drives emotional experiences and if it doesn’t, it’s probably not important. They build a congruent relationship because emotions are effective.
13. Marketing is no longer just about the stuff you make…it’s about the story you tell. – Seth Godin
Products need stories to provide context and evoke human emotion. It’s necessary because customers will talk about your products and services on social media platforms and in real life.
14. If you are not a brand, you are a commodity. – Robert Kiyosaki
If Amazon and Apple were not the brands then the price could be everything and the low-cost producer is the only winner.
15. Focus on building the best possible business. If you are great, people will notice and opportunities will appear. – Mark Cuban
Solve customers’ issues with your products and services. It will give you an opportunity to earn their trust and win them over.
We hope the above branding quotes/advice helped you delve into the secrets of effective branding. The new world of today needs brands who are innovation-oriented and gear themselves to serve the future cause. Your brand identity is your chance to set your business apart from the competition, so make the most of it.
Also Read: 25 Bob Ross quotes to brighten your day